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10 articles

Tips to improve your Facebook Ads campaigns

Tips to improve your Facebook Ads campaigns

Digital · Marketing · Social Media

Facebook isn’t easy or as straightforward as many perceive. Below are some tips on how you might be able to set your campaigns up for success.

Article courtesy of Air Social

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What is TikTok and can you use it for business?

What is TikTok and can you use it for business?

Digital · Marketing · Social Media · Strategy

TikTok may seem like a lip-syncing/karaoke video app for teens, but with over 500 million users worldwide, it’s much more than that. But is it right for your business?

Article courtesy of Air Social

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How to produce video for social media marketing

How to produce video for social media marketing

Digital · Marketing · Social Media · Strategy

No matter which social media platforms you’re using, video should be an integral part of your digital marketing strategy but with so much video content out there, how do you make yours stand out and where do you even start?

Article courtesy of Air Social

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Social Media Marketing. Why is it important?

Social Media Marketing. Why is it important?

Digital · Marketing · Social Media

Mobilising social media as an arm of your marketing strategy is important. Through social media, customers can connect with brands, companies, and products in a way unlike ever before.

Article courtesy of Air Social

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What social media platforms are right for you?

What social media platforms are right for you?

Marketing · Digital · Social Media

Social media platforms are a great digital marketing tool, but not every platform is suitable for every kind of business. If you’re struggling to figure the right ones to use to spread the word about your business, here’s a handy guide

Article courtesy of Air Social

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How to Maintain a Better Online Relationship

Digital · Marketing · Social Media · Start-up · Strategy

Social media is based on relationship building, on creating and maintaining connections with people. This doesn’t just apply on a social-personal level; it is very much a core element of modern business practices.

Article courtesy of Alex Vinall, Air Social Digital Marketing

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