10 articles
How to market your green green credentials
Green · Marketing · Sales and Marketing · Sustainability
Marketing your green credentials can give your business a competitive edge – but you need to be careful to avoid conveying a false impression or providing misleading information when promoting your actions to tackle environmental concerns.
Article courtesy of British Business Bank
Back to business: managing payments safely
Digital · E-commerce · Retail · Sales and Marketing · Technology
As businesses continue to adapt to new operating rhythms, how can they make sure that customer preferences around payment methods are being met?
Article courtesy of NatWest
Getting your business off the ground
Sales and Marketing · Start-up · Strategy
From market research to measuring costs and approaching potential customers, here’s how to successfully launch your business.
Article courtesy of NatWest
How much should my start-up business charge?
Sales and Marketing · Start-up Funding · Strategy
A guide to setting your prices as a new business
Article courtesy of Federation of Small Businesses
Market research: the inside view
Sales and Marketing · Strategy
Jane Frost of the Market Research Society (MRS), explains why research is essential for successful businesses.
Article courtesy of NatWest
Seven ways to make your customers feel valued
Sales and Marketing · Strategy
When done well, customer service can help build a strong reputation and loyal customer base. Experts share their top tips on getting it right.
Article courtesy of NatWest
Marketing · Sales and Marketing · Strategy
Market information needn’t only be about supply and demand for your product. It can stimulate debate and be used as a piece of marketing.
Article courtesy of NatWest
Cash-flow analysis for business owners
Finance · Sales and Marketing · Strategy
Monitoring cash flow and planning ahead are critical to SMEs. This checklist covers all the key aspects of forecasting and budgeting for your business.
Article courtesy of NatWest
Drive more traffic to your online shop
Digital · Sales and Marketing
A great-looking product page or site is nothing without visitors. So, how can you attract shoppers?
Article courtesy of NatWest
How to: improve your e-commerce
Digital · Finance · Sales and Marketing
We look at the steps you can take to maximise the effectiveness of your e-commerce store
Article courtesy of NatWest
