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Marketing

1 – 12 of 18 articles

What is Google My Business?

Digital · Marketing

A guide to help you through the process of setting up your Google Business Pages in a way that maximises your potential and furthers your digital reach.

Article courtesy of Air Social

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How to market your green green credentials

How to market your green green credentials

Green · Marketing · Sales and Marketing · Sustainability

Marketing your green credentials can give your business a competitive edge – but you need to be careful to avoid conveying a false impression or providing misleading information when promoting your actions to tackle environmental concerns.

Article courtesy of British Business Bank

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Tips to improve your Facebook Ads campaigns

Tips to improve your Facebook Ads campaigns

Digital · Marketing · Social Media

Facebook isn’t easy or as straightforward as many perceive. Below are some tips on how you might be able to set your campaigns up for success.

Article courtesy of Air Social

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Making the most of research

Making the most of research

Marketing · Sales and Marketing · Strategy

Market information needn’t only be about supply and demand for your product. It can stimulate debate and be used as a piece of marketing.

Article courtesy of NatWest

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What is TikTok and can you use it for business?

What is TikTok and can you use it for business?

Digital · Marketing · Social Media · Strategy

TikTok may seem like a lip-syncing/karaoke video app for teens, but with over 500 million users worldwide, it’s much more than that. But is it right for your business?

Article courtesy of Air Social

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How to produce video for social media marketing

How to produce video for social media marketing

Digital · Marketing · Social Media · Strategy

No matter which social media platforms you’re using, video should be an integral part of your digital marketing strategy but with so much video content out there, how do you make yours stand out and where do you even start?

Article courtesy of Air Social

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Social Media Marketing. Why is it important?

Social Media Marketing. Why is it important?

Digital · Marketing · Social Media

Mobilising social media as an arm of your marketing strategy is important. Through social media, customers can connect with brands, companies, and products in a way unlike ever before.

Article courtesy of Air Social

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Best Practices for your Landing Page

Digital · Marketing

A brilliantly designed landing page is the best way to improve your website’s conversion rate. If you want to generate more and better quality leads, then you’re going to need to do some careful planning. Here are our tips for improving the quality of you

Article courtesy of Air Social

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